BRINGING A BROAD VISION TO LIFE WITH THE RIGHT WEBSITE
We created the new website for TSKB, Türkiye's first private development and investment bank, which connects global funds with sustainable investments in the Turkish business world through corporate loans and project financing services.
A DATA-DRIVEN, RATIONAL APPROACH
Through workshops with the TSKB team, we identified target audience segments, prioritized content, and mapped out user behaviors. We evaluated the brand’s needs and expectations through stakeholder analysis and defined the site map and navigation principles based on these insights.
SUSTAINABILITY AS A PRIORITY
We structured TSKB’s three main service areas; corporate banking, investment banking, and consultancy services highlighting the concept of “sustainability,” which serves as the defining criterion for these services.
Research
Competitor Analysis
Data Analysis
Research Results Analysis
Workshop
Card Grouping
Persona
Brainstorm
THE USER TOUCHPOINT: INTERFACE
Designed the user interface that perfectly meets user expectations and needs, aligns with the institution's social inclusivity principles, and ensures easy and quick access to information. With infrastructure highly aligned with industry standards and content supported by SEO expertise, the TSKB website successfully achieved high-performance goals, including easy discoverability and prominence in search results within the digital world.
