Tamek Website

www.tamek.com.tr

With its wide product range from tomato paste to jam, fruit juice to pickles, ready meals and canned goods to ketchup and mayonnaise, Tamek is undoubtedly among the first brands that come to mind when it comes to the food industry in Türkiye.

International Business Awards

Gold Stevie Award

Muse Creative Awards

Gold Award

Purpose

To design a website that functions as a modern digital showcase for TAMEK’s rich product portfolio, aligning with design trends while visually reflecting the appetizing world of the brand.

Challenge 1

To build a “digital showcase” that satisfies today’s users’ expectations for fast and easy access to information, while effectively displaying the brand’s wide product range.

Challenge 2

To raise the bar on user experience by fulfilling today’s technological standards, mobile compatibility, fast load times, and intuitive usability, as must-have criteria.

Solution

We structured the site architecture around the brand’s two main communication pillars: “

The Fruit Specialist” for beverages,

and “With Tamek, flavor knows no season” for food categories.

The “Trust Tamek” section was positioned to communicate the brand’s commitment to nutrition and quality. We highlighted popular products and video recipes on the homepage to create engagement.

A modern and streamlined UX design ensured information was presented clearly and accessibly, with visuals that supported both the taste and health positioning.

The brand’s visual identity was preserved through consistent use of color palette, typography, and graphical assets.

Result

A high-performing, accessible platform equipped with valuable content that meets all user information needs and is fully compatible with today’s technologies.

A digital experience that goes beyond simply presenting the product range—enriched with recipes and nutritional information for added value.

And crowned with a Gold Award in the “Website – Food & Beverage” category at the 2025 International Muse Creative Awards, in recognition of its design excellence and user experience