A REFLECTION OF AN INNOVATIVE VISION
Taking into account TOBBUND’s innovative vision, expertise, and experience in the field of logistics, we defined our main strategy around elevating the brand’s dynamic role in our country’s foreign trade to a global scale and delivering integrated logistics solutions. This mission formed the foundation of the brand identity.
A NEW IDENTITY, STRONGER GOALS
We brought the company’s brand identity to life through posters and brochures, emphasizing TOBBUND’s objective of accelerating transit operations with its extensive service network across Europe and highlighting our country’s role in cross-border trade.
A VISUAL FEAST OPENING TO THE EUROPEAN MARKET
Through the 2022 and 2024 calendars we designed, we featured visual and written content highlighting that TOBBUND’s services reach numerous countries.
Research
Competitor Analysis
Data Analysis
Research Results Analysis
Workshop
Card Grouping
Persona
Brainstorm
AN EXPERIENCE THAT “TRANSCENDS BOUNDARIES”
Leveraging the company’s strong visual identity, we aimed to create an impactful, guiding, and comprehensive user experience aligned with the brand’s promise of “transcending boundaries.”
We adopted a clear and functional content architecture and visual guidance system that directly reflects TOBBUND’s solutions, which simplify and accelerate international logistics processes, ensuring easy access to information.
A REASSURING WELCOME
We designed the homepage as a space that firmly establishes the logistics focus in the user’s mind, reinforces trust through strong visuals and key figures, and guides users to pages where they can find answers to their primary questions.
In line with this approach, we positioned the Route Map, which displays the key service corridors, and the Knowledge Base, which provides direct access to frequently used operational documents, on the same page.
FAST AND EASY ACCESS
We developed the website to provide users with detailed preliminary information required to benefit from TOBBUND’s services, enable quick access to documents, and highlight the NCTS Hub, which consolidates software platforms under one roof. As a key component of the company’s innovation strategy, the NCTS Hub, bringing together all software platforms in a single center, is accessible directly from the main menu.
To explore the website: www.tobbund.com.tr
