Purpose-Message
To convey that Katılım Emeklilik’s products and services are accessible through digital channels.
Topic
Health insurance, pension plans (PPS), Fund Assistant.
Challenge 1
A topic that consumers tend to be indifferent to and
consider boring.
Solution
To capture attention, increase views, and be impactful, we addressed the topics in an “absurd” context.
Instead of using clichéd and uninspiring formulas that the industry relies on, we created clear messages emphasizing the ease of access to products, set in impossible situations and contexts.
We highlighted the digital ease of accessing different products while emphasizing the Katılım Emeklilik master brand with a stable and innovative stance.
Challenge 2
Limited campaign budget.
Solution
By using low-cost stock images and minimal production costs, we created strong branding with solid storytelling structures.
Result
An increase in brand awareness and usage of digital tools.
On digital channels,
14 million impressions, 5.5 million views
177,255 app downloads
