Katılım Emeklilik 10th year
Katılım Emeklilik is a
life insurance and private
pension company.
The company’s 10th anniversary presented a great opportunity to focus its communication on brand awareness.
We decided that the brand should not celebrate itself.
Promise
It was closely tied to the concept of "the future," embodying "the future itself."
It was a strategic move to associate the brand with a societal value that defines the future.
We chose the concept of "Goodness."
We defined our proposition:
"Every act of goodness leads to another, and together,
the sum of all goods shapes the future."
Result
A symbolic film illustrating "intergenerational helping," forging an emotional connection with the audience, supported by original music, radio, and advertisements that reinforce this bond.
14,307,000 impressions
per month
on TV channels
1,530,666 views
and 12,000 clicks
across digital channels
