We set out to strengthen İzocam’s position as the trusted business partner and the right choice in the eyes of its target audience, continuing its legacy as the leading name in insulation in Türkiye since its establishment. From brand positioning to social media communications, we diversified our implementations across a wide spectrum in line with our “Powered by İzocam” strategy.
FOCUSING ON CORE STRENGTHS
As a pioneering brand in the industry, recognized for its technical expertise and experience, and for consistently standing behind its products; we focused on reinforcing these core strengths. For its business partners, İzocam represents not only high-quality products and project knowledge, but also reliable after-sales support and assurance.
BEING BOTH B2B AND B2C AT THE SAME TIME
Through our campaign, we emphasized that İzocam stands behind its dealers by supporting their revenue growth, stands behind university students by sharing knowledge and expertise through dedicated projects, and stands behind society and future generations by contributing to a cleaner legacy for humanity. We delivered this message to different target audiences through differentiated executions across the most relevant channels.
Research
Competitor Analysis
Data Analysis
Research Results Analysis
Workshop
Card Grouping
Persona
Brainstorm
