Purpose - Message
Divan Akademi is an internal training organization created to maintain and improve the traditional service quality standard of Divan businesses, institutionalizing the “onsite training” tradition.
To create the visual identity of this corporate structure, define the language and tone of communication.
To emphasize the importance of this new formation to employees and motivate participation in this program.
To contribute to the strengthening of corporate reputation with the expansion of the service outside the company.
Challenge
Divan Akademi serves Divan employees at all levels.
"Divan Akademi First Step:
Aims to help new employees adapt to the company and internalize corporate values."
"Divan Akademi Service:
Aims to enhance service quality and customer satisfaction."
"Divan Akademi Leadership:
Aims to develop leadership skills in leaders and potential leaders."
This multi-faceted and brand-new structure needed to be consolidated under a unifying umbrella identity.
Another challenge was to increase the potential for Divan Akademi’s leadership team to be accepted within the Divan community.
Outputs
- Logo designs for the corporate structure and sub-trainings
- Visual identity assets such as color, graphic elements, etc.
- Sample formats for communication tools: Mailing, banner, poster, etc.
- Communication messages.
Result
Today, Divan Academy has evolved into a well-recognized and widely embraced corporate platform within the Divan ecosystem, one that executives take pride in and employees engage with enthusiastically and with strong motivation.
