WebAward
Best Food Industry Website
CASE STUDY
Doyfarm
A new brand was born. We built its entire communication world from the ground up.
The Communicator Awards
Award of Excellence
Muse Creative Awards
Gold Award
Creating a new brand takes more than designing a name and logo.
For Doyfarm, we built a cohesive brand world spanning strategy, brand communication, launch campaign, digital experience, social media and print materials.
As Doyfarm’s creative agency for nearly a year, we worked together across every touchpoint, from brand positioning and tone of voice to its first advertising film and website.
Result: A cohesive communication ecosystem that holds together across channels, for a new brand getting ready to take its place on the shelves.
We positioned the brand together.
Before Doyfarm was introduced to consumers, we started with communication strategy and brand positioning.
We developed a communication approach that brought the brand’s world of quick, convenient and delicious products closer to the everyday lives of young, urban consumers.
Building on this strategic foundation, we shaped the brand’s tone of voice, visual identity and content approach from the ground up. At the heart of it all was the brand’s main tagline:
“Hungry? Doyfarm.”
We developed this tagline not just as the message for the launch campaign, but as the central idea behind the brand’s relationship with consumers.
We introduced Doyfarm to consumers for the first time.
For the launch, we developed an integrated campaign spanning strategy, creative concept, films and channel adaptations.
Using AI technology, we created ultra-realistic product visuals and consumption moments for the launch films.
This allowed us to bring Doyfarm’s world of quick and convenient products to life through a dynamic visual language that reflected the brand’s energy.
We took the campaign beyond digital channels.
TV
AI-generated launch films.
RADIO
The campaign’s audio identity, voiced by Bülent Şakrak.
DIGITAL
Adapting the same brand idea across different formats.
Doyfarm’s launch campaign was also featured in industry media in June 2026.
We designed not only what the brand says, but also how it looks.
We built Doyfarm’s visual identity and content language from scratch.
From design principles to content tone, we created a communication system that enabled the brand to speak with one consistent voice across different touchpoints.
- 01 Brand communication materials
- 02 Catalogues
- 03 Calendars
- 04 Promotional products
- 05 Dealer communications
- 06 Meeting materials
- 07 Printed corporate materials
- 08 Digital communication materials
Together, we designed not only Doyfarm’s launch, but also its life as a brand beyond launch.
We built the brand’s digital voice together.
We established Doyfarm’s social media accounts from scratch and took over their ongoing management. From content strategy and creative concepts to visual design and copywriting, we handled the entire social media content process.
Rather than simply showcasing products, we created a content world that highlighted how they fit into everyday life and the moments when consumers might enjoy them.
This brought the idea of “Hungry? Doyfarm.” to life as an ongoing brand message across daily social media communications.
We turned the website from a product catalogue into a discovery experience.
We designed Doyfarm’s website, its first digital touchpoint, to turn the brand’s promise of “quick and delicious” into an experience.
Rather than simply listing products by category, we started with real-life consumption moments:
- 01 Breakfast.
- 02 Lunch.
- 03 Dinner.
- 04 Snacks.
INSTEAD OF
“Which product are you looking for?”
WE ASKED
“What do you need right now?”
We naturally paired quick recipes with products to show consumers how and when to enjoy them.
By incorporating AI-generated video content across the homepage and category pages, we created a dynamic content system designed to continuously evolve.
The result was a scalable digital brand experience that brought together content, technology, user experience and brand strategy.
We didn’t just create a campaign for a brand. We built a communication system.
Our work with Doyfarm went far beyond a single launch campaign.
From day one, we brought the brand’s many touchpoints together under one strategic and creative framework.
- STRATEGY
- BRAND POSITIONING
- SLOGAN
- CREATIVE CAMPAIGN
- TV
- RADIO
- DIGITAL
- SOCIAL MEDIA
- WEB
- PRINTED MATERIALS
- CATALOGUE
- CALENDAR
- PROMOTIONAL PRODUCTS
- DEALER COMMUNICATIONS
- MEETING MATERIALS
Because building a new brand isn’t about creating separate content for every channel.
It’s about making the same brand felt across every touchpoint.
That’s exactly what we did for Doyfarm.