Onduline
Campaigns

No Way in for Water with Onduline

Objective

To underline the core benefits of the roofing and waterproofing
products of Onduline.

Core Benefit

Excellent waterproofing performance, preventing water infiltration - the leading cause of problems on roofs or other parts of structures.

Challenge

An environment where competition is intense, and decision-makers and influencers are positioned across diverse social segments.

Solution

A simple yet impactful and memorable metaphor.

Visuals that capture the attention of all segments of the audience, and encompass the product range.

A straight, clear, and concise message that firmly establishes the basic benefit of Onduline products in the consumer’s mind.

Whatever your Color / Climate / Weather
Onduline is the Solution

Objective

Highlighting Onduline’s broad product portfolio designed to meet varied structural and climatic requirements, as well as diverse user preferences.

Insight

Expectations from roofing materials vary depending on the characteristics of the climate zone where the building is located, year-round changing weather conditions, and the user’s preferences regarding color and appearance.

Challenge

Avoiding getting lost behind technical jargon.

Solution

An outright, clear, and memorable message that highlights the decisive criteria for roofing materials in a playful and engaging tone, while spotlighting Onduline as the leading choice with a wide product range that meets all these requirements.