Purpose - Message
To redesign the platform used by British American Tobacco (BAT) BSP’s training department to facilitate communication and engagement among field sales teams.
To increase engagement and user numbers by introducing new features and functionalities to the platform.
To create an effective motivation tool and bring all teams together within a single social application.
The Promise
An application as appealing and functional as the most popular social media networks.
A user-friendly interface designed to keep employees consistently engaged.
A modern interface aligned with the latest software trends, designed to encourage active participation from all teams.
A platform that seamlessly combines learning and entertainment.
Results
A successfully launched application
integrated with training materials, enabling both learning and enjoyable interaction-accessible anytime and anywhere, with both mobile and desktop versions.
Offering a wide range of capabilities, from sharing visual, video, and text content comparable to leading social media platforms to interactive surveys-along with features such as “BSP Highlights” and tagging functionalities.
Designed in alignment with employees’ daily routines and needs, based on insights gathered from field research and user interviews, and strengthened with new features that significantly increased engagement and user adoption.
