Purpose

To document the company’s 135-year legacy in Türkiye, its DNA dedicated to health technology, its current position, and its vision for the future-capturing its inventive, pioneering, and innovative identity through a tangible and enduring “object-book.”

To honor business partners and express the brand’s deep appreciation for their longstanding collaboration.

Challenge

Insight

The brand’s mission: to “make the invisible visible” for the sake of human health.

Solution

We defined an approach that reflects the brand’s technological strength, innovative character, and sophisticated identity.

A comprehensive process was developed, spanning from material selection to graphic composition of visual and textual content, as well as production techniques.

Strong coordination was established between the dedicated project team and the brand throughout the entire process.

Result

Result

Advertisements