The Most Played Red Bull
Game!
We launched the “Discovery of Summer” project, the first local app featuring the brand’s iconic illustration world, in collaboration with Red Bull Turkey. The game was played a total of 33,942 times and earned the title of Red Bull Turkey’s most-played Red Bull Edition game to date.
A Tour Through the Red Bull World
The goal of the game was to find the classic Red Bull and 2024 Summer Edition cans, hidden within a complex visual, in the shortest time possible.
Those who joined the game by visiting the page competed fiercely to be at the top of the leaderboard by finding the 24 cans as quickly as possible.
During the July-August 2024 period, when the game was live, the person who found the cans in the shortest time earned the chance to watch the grand prize, the Red Bull Cliff Diving experience.
How Did We Implement It?
When we started working on the project, the gameplay mechanics and rules were not finalized yet; together with the Red Bull Turkey team, we developed the rule set and details of the game.
We created the game mechanics.
Interface Design and Development
The visual serving as the backdrop for the game reflected the extremely complex world that posed the main “challenge”for the players. In contrast, a user interface was needed to both immerse the player in the content and make their actions easier, covering the informational content about the rules of the game and data fields tracking the flow.
Our design aimed to heighten the aesthetic pleasure of the player while keeping the excitement at its peak.
The coding and development phase of the game focused on solutions that would enhance the user experience to the maximum.
An Energetic Summer; A Thrilling, Enjoyable Moment
“Discovery of Summer” left its mark as one of Red Bull Turkey’s successful projects.
The fun and competitive experience it offered became one of the unforgettable stops in the flow of the Red Bull legend.
