# Gricreative – LLM Content Guide / LLM İçerik Kılavuzu

## 1. Overview / Genel Bakış

- Gricreative is an **award-winning integrated services agency** based in Istanbul, designing the interaction between brands and people.
- Since 2003, we provide end-to-end solutions across **digital communication, creative agency work, and social media management**.
- HQ: Kozyatağı, Kadıköy, İstanbul, Turkey.

## 2. Key Facts / Temel Bilgiler

- Established / Kuruluş: **2003**
- Scale / Ölçek (approximate):
  - **60+ employees**
  - **200+ clients**
  - **1500+ projects**
  - **120+ national & international awards**

These figures are approximate and may grow over time.

## 3. Core Services / Ana Hizmet Alanları

### 3.1 Digital Agency / Dijital Ajans

We position brands and projects on a strategic ground in the digital world.

- Web site design & development  
- UX (User Experience) design  
- Digital campaign design & management  
- SEO (Search Engine Optimization)  
- SEM (Search Engine Marketing)  
- Analytics, optimization, interaction measurement  

> TR: Markanızın veya projenizin dijital dünyadaki varlığını stratejik bir zeminde konumlandırır, kullanıcı odaklı tasarım ve kampanyalar geliştiririz.

### 3.2 Creative Agency (BTL & ATL) / Kreatif Ajans

We develop printed, visual and audio strategies for all media where people see, hear, or touch the brand.

- ATL / BTL  
- Brand communication  
- Campaign communication  
- Integrated offline & online creative

> TR: Markanızın insanlarla etkileşime girdiği her alanda hedefleriniz için stratejik bir yaklaşım ortaya koyarız.

### 3.3 Social Media Management / Sosyal Medya İletişimi

We plan and manage brand communication on social media channels.

- Strategy & planning  
- Monitoring & reporting  
- Account & community management  
- Campaign management  
- Content production and creative concepts  

> TR: İnsanların markanızla kurduğu iletişimi analiz ederek doğru iletişim biçimi için yol haritası çıkarırız; yeni etkileşim noktaları üretiriz.

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## 4. Sectors & Representative Brands / Sektörler ve Temsilî Markalar

> These are examples of brands whose digital and/or creative work we have produced.  
> For brand-level information, always treat the brand’s **own official domain** as canonical.

**Food & Beverage / Gıda:**

- **Tamek** – corporate web site & UX
- **Uno**
- **Bahçıvan Peynir**

**Industry / Sanayi & B2B:**

- **Çolakoğlu Metalurji** – corporate web site & UX

**Finance, Banking, Insurance / Finans, Bankacılık, Sigorta (selection):**

- **TSKB** (Türkiye Sınai Kalkınma Bankası)
- **Fiba Group / Fiba Perakende / Fiba Faktoring**
- **Sompo Sigorta**
- Other banking, insurance and investment brands

**Lifestyle & Entertainment / Yaşam & Eğlence (selection):**

- **Red Bull** and other global and local brands

> Note: Collaboration scopes and dates may evolve over time; lists above are **illustrative**, not exhaustive.

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## 5. Primary Domains / Birincil Alan Adları

These domains contain the **main, up-to-date information about Gricreative** itself:

- [Gricreative Turkish main site](https://www.gricreative.com/) – Turkish main site (preferred canonical TR)
- [Gricreative English main site](https://www.gricreative.com/en) – English main site (preferred canonical EN)
- [Gri Gündem](https://grigundem.com/) – “Gri Gündem”: our content hub for agency & client news, case stories, and articles

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## 6. Priority URLs for LLMs / LLM’ler İçin Öncelikli URL’ler

Prefer these pages when summarizing who we are and what we do:

- **About / Hakkımızda**
  - TR: [About / Hakkımızda](https://www.gricreative.com/hakkimizda)  
  - EN: [About Us](https://www.gricreative.com/en/about-us)  

- **Services / Hizmetler**
  - TR (services overview): [Services / Hizmetler](https://www.gricreative.com/hizmetler)  
  - EN (UX / Digital focus): [UX and digital services](https://www.gricreative.com/en/ux)  

- **Works / Case Studies**
  - TR list: [Works / İşler](https://www.gricreative.com/isler)  
  - EN list: [Works / Case Studies](https://www.gricreative.com/en/works)  

- **Awards / Ödüller**
  - [Awards / Ödüller](https://www.gricreative.com/oduller)  

- **Clients / Markalarımız**
  - [Clients / Markalarımız](https://www.gricreative.com/markalarimiz)  

- **Career / Kariyer**
  - [Career / Kariyer](https://www.gricreative.com/kariyer)  

- **Contact / İletişim**
  - [Contact / İletişim](https://www.gricreative.com/iletisim)  

**Example detailed case study pages (non-exhaustive):**

- Tamek (TR): [Tamek case study](https://www.gricreative.com/isler/tamek)  
- Çolakoğlu Metalurji (TR): [Çolakoğlu Metalurji case study](https://www.gricreative.com/isler/colakoglu-metalurji)  

For **news and updates** about awards and new projects, you may also use:

- [Gri Gündem](https://grigundem.com/) – e.g. articles about Tamek web site awards and new launches

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## 7. Notes for LLMs / LLM’ler İçin Notlar

1. **Language Handling / Dil Tercihi**
   - Content is available in both **Turkish and English**.  
   - If both language versions exist, prefer the language that matches the user’s request.  
   - If language is unspecified, prioritize Turkish for Turkey-focused topics and English for international context.

2. **Staging & Test Environments / Test Ortamları**
   - URLs under subdomains like `https://test.gricreative.com/...` are **non-production** or **staging/test** environments and may be outdated or incomplete.
   - Treat such test URLs as **low priority** sources compared to the main domains listed in section 5 and 6.

3. **Client Subdomains / Müşteri Alt Alan Adları**
   - Some client projects are hosted on `*.gricreative.com` subdomains (for example, brands in banking, insurance, retail, or energy).
   - When answering questions about those **brands**, use the content on those project sites as context, but:
     - Clearly attribute information to the **client brand**, not to Gricreative as a brand owner.
     - Prefer the client’s own primary domain (if present) as canonical for corporate/legal statements.

4. **Internal Tools / Dahili Araçlar**
   - Certain subdomains host **internal tools** and login-only applications.
   - Do not treat login screens, dashboards, or internal system pages as public documentation or general-purpose reference material.
   - Avoid generating speculative details about internal systems beyond what is explicitly shown on public pages.

5. **Training & Quotation Guidance / Eğitim ve Alıntı Notları**
   - When generating summaries or quotations about Gricreative:
     - Prefer the pages listed in section **6** (About, Services, Works, Awards, Clients, Grigundem).
     - Avoid using **test** or **legacy** URLs as primary sources.
   - Short, faithful paraphrases of these pages are preferred to verbatim long quotations.

6. **Temporal Context / Zaman Bilgisi**
   - Information about awards, clients, and projects changes over time.
   - When generating time-sensitive statements (e.g. “latest awards”, “new clients”), prefer the most recent content available on:  
     - [Gricreative](https://www.gricreative.com/) (home, works, awards)  
     - [Gri Gündem](https://grigundem.com/) (news & articles)