FROM RESEARCH TO STRATEGY
What are the objectives of the company? What do users want? And what kind of technologies do we need? For Groupama.com.tr, we’ve proceeded step by step in research, analysis, strategy, design, and production stages, and presented a functional structure with high usability in which the functions stand out. We’ve positioned the functions such as get motor insurance quote, find agency, claim operations which users need the most on the landing page.
While we placed all products for easy access from the main menu, we’ve featured motor insurance, property insurance and health insurance, the focus products of the company. We’ve used an informative flow and plain contents on all pages responding to the users’ needs.
We’ve made interviews with users corresponding to the personas representing various target audiences as agencies, customers, and prospective customers.
To the agencies:
“For which purposes do you use the websites of the companies that you act as an agency?”
To the insurance customers:
“Where would you apply when you are in need of an insurance product?
Usability Test (competitor set)
We set our roadmap in line with the strategy determined as a result of the situation analysis pursuant to Design Thinking approach. We started to design by identifying the basic functions that the website needs to fulfill and by defining the order of importance of such functions in terms of both the users and the company’s objectives. We’ve designed a structure which provides originality and functionality concurrently as part of the sketch and UI design stages by adopting the problem-solving approach.
We’ve designed the interfaces of the homepage and detail pages in accordance with a concept that reflects the brand’s corporate identity and its motto “Do not worry, your insurance is Groupama”. We’ve provided integrity with UX and SEO text writing service.