As it is understood from the name, Association of Financial Institutions (FKB) is an organization emerging from the combination of three sectors. This being the case, we tried to evoke this in the user throughout the project. As a result, the association revealed itself at the entrance, in the logo, and demonstrated that it has three primary components. Our logo with its story took place in the ads first, and then on fkb.org.tr!
We added the salt, and preserved the flavor. We transformed the previous Financial Association into today’s Association of Financial Institutions with the new corporate identity, brand strategy, and digital assets.
We’ve introduced mobile interface to FKB consisting of a combination of financial leasing, factoring, and financing companies, and brought the sector to the users’ fingertips. Now, the association is wherever you are!
FKB showed everyone that it will keep on going nonstop with its brand new digital assets by bringing the long-established pieces, traditional sector, and the 21st century technology together. And we, as Gri Creative, became their legs and arms; achieved happiness to meet another client with its target audience.